eau d’evian

The unmistakable scent of natural purity.

evian wanted to flex their premium brand power to embed themselves in the cultural zeitgeist. So we entered the luxurious world of perfume on April Fool's Day.

THE WORLD’S FIRST FRAGRANCE MADE FROM EVIAN MINERAL WATER.

With notes from odourless alpine water to enhance your own personal scent, eau d'evian is the iconic fragrance you didn't think you needed.

GO BEYOND HYDRATION

A very legit campaign for our very faux fragrance. Teaser posts invited people to quess the scent - is it ancient mountain stone or pure mountain air?

Finally, we revealed that eau d'evian is hand-bottled once a year by our master perfumer, with nothing more than 100% evian natural mineral water.