Agency
Ogilvy Melbourne
Production
Media Monks
Ogilvy Melbourne
Production
Media Monks
Toblerone | It’s the most triangle time of the year
Toblerone wanted to increase gifting sales during the holidays. So we focused on the product’s unique shape and transformed the most wonderful time of the year into the most triangle time of the year. We also teamed up with Spotify to create a branded experience on their app that generated a unique Xmas playlist based on the user’s personal listening habits.
At first, we didn’t have the budget to record a Christmas carol, but after I recorded a rough take of the song myself - the client bought into the idea (and the rights to the xmas classic).
Toblerone wanted to increase gifting sales during the holidays. So we focused on the product’s unique shape and transformed the most wonderful time of the year into the most triangle time of the year. We also teamed up with Spotify to create a branded experience on their app that generated a unique Xmas playlist based on the user’s personal listening habits.
At first, we didn’t have the budget to record a Christmas carol, but after I recorded a rough take of the song myself - the client bought into the idea (and the rights to the xmas classic).
Lyrics
It's the most triangle time of the year.
With the green Christmas tree,
And Santa’s red hat,
it’s three sides of cheer.
It's the most triangle time of the year.
It’s the equilateral season of all.
With a star on the tree,
And bunches of holly.
And Toblerone, of course.
It’s the most Christmassy chocolate of all.