TOBLERONE
It’s the most triangle time of the year
Toblerone wanted to increase gifting sales during the holidays. So we focused on the product’s unique shape and transformed the most wonderful time of the year into the most triangle time of the year.
By featuring triangular Christmas icons like, Santa hats and Christmas trees and recording a quirky rendition of a classic Christmas carol, we cemented Toblerone as the most Christmassy chocolate of all.
And to keep your holidays anything but square, we teamed up with Spotify to create a branded experience on their app that generated a unique Xmas playlist based on the user’s personal listening habits.
At first, we didn’t have the budget to record a Christmas carol, but after a little pitch theatre - me recording a rough take of the song myself - the client bought into the idea.
Animation/Production: Media Monks
Art Director: Katelyn Testa
Creative Director: David Ponce De Leon
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Lyrics
Art Director: Katelyn Testa
Creative Director: David Ponce De Leon
Lyrics
It's the most triangle time of the year.
With the green Christmas tree,
And Santa’s red hat,
it’s three sides of cheer.
It's the most triangle time of the year.
It’s the equilateral season of all.
With a star on the tree,
And bunches of holly.
And Toblerone, of course.
It’s the most Christmassy chocolate of all.
With the green Christmas tree,
And Santa’s red hat,
it’s three sides of cheer.
It's the most triangle time of the year.
It’s the equilateral season of all.
With a star on the tree,
And bunches of holly.
And Toblerone, of course.
It’s the most Christmassy chocolate of all.