The Natural Confectionery Co.
The Storybook of Real
Agency
Ogilvy Melbourne
Production
Meta, Alt. VFX
Meta Lighthouse Award 2021
The Storybook of Real
Agency
Ogilvy Melbourne
Production
Meta, Alt. VFX
Meta Lighthouse Award 2021
The Natural Confectionery Co. wanted to help parents through the chaos of 2020.
We decided to give them a laugh by transforming Australia’s funniest parenting tales into bite-sized cartoons. The stories were then collated into the worlds first interactive storybook written by parents, for parents.
To narrate The Storybook of Real, we created ‘Nat’, a witty chatbot who talked through each of the stories with you on Facebook Messenger. Built with artificial intelligence, Nat responded to your interactions in real-time and personalised your storytelling experience.
We decided to give them a laugh by transforming Australia’s funniest parenting tales into bite-sized cartoons. The stories were then collated into the worlds first interactive storybook written by parents, for parents.
To narrate The Storybook of Real, we created ‘Nat’, a witty chatbot who talked through each of the stories with you on Facebook Messenger. Built with artificial intelligence, Nat responded to your interactions in real-time and personalised your storytelling experience.
