The Natural Confectionery Co.
The Storybook of Real
The Natural Confectionery Co. wanted to help parents through the chaos of 2020.
We decided to give them a laugh by transforming Australia’s funniest parenting tales into bite-sized cartoons that featured in our ads, an Instagram filter, and a GIPHY sticker pack.
The stories were then collated into the worlds first interactive storybook written by parents, for parents.
To narrate The Storybook of Real, we created ‘Nat’, a witty chatbot who talked through each of the stories with you on Facebook Messenger. Built with artificial intelligence, Nat responded to your interactions in real-time and personalised your storytelling experience.
Alongside Facebook’s Creative Shop and Alt VFX, I helped develop the user journey of the Messenger experience and crafted every single word that Nat ever said.
We decided to give them a laugh by transforming Australia’s funniest parenting tales into bite-sized cartoons that featured in our ads, an Instagram filter, and a GIPHY sticker pack.
The stories were then collated into the worlds first interactive storybook written by parents, for parents.
To narrate The Storybook of Real, we created ‘Nat’, a witty chatbot who talked through each of the stories with you on Facebook Messenger. Built with artificial intelligence, Nat responded to your interactions in real-time and personalised your storytelling experience.
Alongside Facebook’s Creative Shop and Alt VFX, I helped develop the user journey of the Messenger experience and crafted every single word that Nat ever said.
