After 10 years of silence, Old Gold was seen as ‘old’ and ‘daggy’. It was in desperate need of a refresh.

So we focused on the taste credentials and developed a new creative platform that triumphed Old Gold as a hero for all things bold.

Along with crafting a new visual ID and tone of voice, I helped launch the new platform by making the boldest ad possible. Packing my script with sensory pleasures, lyrical rhymes, and an epic drum solo.