CADBURY OLD GOLD
Agency
Ogilvy Melbourne
Production
Collider
Agency
Ogilvy Melbourne
Production
Collider
After 10 years of silence, Old Gold was in desperate need of a refresh. So we focused on the taste credentials and developed
a new creative platform that triumphed Old Gold as a hero for all things bold.
Along with crafting a new visual ID and tone of voice, I helped launch the new platform by making the boldest ad possible. Packing my script with sensory pleasures, lyrical rhymes, and an epic drum solo.
Along with crafting a new visual ID and tone of voice, I helped launch the new platform by making the boldest ad possible. Packing my script with sensory pleasures, lyrical rhymes, and an epic drum solo.
