The challenge: For OREO to be top of mind when families wanted to play.

We transformed our ads into something Aussie parents could actually make use of, by filling them exciting new ways to play.

Dingalingaling! Introducing OREO’Clock.

With 24-time sensitive ideas that keep ticking through the whole year, OREO’Clock playfully interrupts the daily grind and provides families with a fun new activity - each with their own OREO twist.

Whether it was Halloween themed games, baking hacks, or Christmas inspired activities, OREO’Clock was a year-long campaign that kept OREO relevant throughout the cultural calendar.

I’d personally like to pay respects to the hundreds of OREO’s that were crushed while brainstorming these concepts.