Ted Brearley

Creative Lead at Durex Studio

nimbus d’evian

Pure French Alpine Water Now In Cloud Form.

April Fool's Day saw a once-in-a-lifetime evian launch: a range of luxury clouds sculpted in the French Alps.

Unlike most stunts, that live as an exception on social, we created a dedicated homepage where evian fans could send a cloud to themselves (or a friend) via wind-powered delivery.


   

HYDRATION ASCENDS TO NEW HEIGHTS

Several teaser posts and a mysterious landing page created plenty of buzz fit for a once-in-a-lifetime evian launch.


 

CHOOSE YOUR CLOUD

Visit our landing page to browse a range of pristine clouds sculpted in the high-and low-pressure systems of the Alps, each inspired by evian products.

+77.27%

above the average page time.

2:07 minutes

average view time


Agency: Oliver 






   brearley.ted@gmail.com

+44 77 329 83858