Agency
Ogilvy Melbourne
Production
The Producers
Ogilvy Melbourne
Production
The Producers
The Natural Confectionery Co.
Go With The Real
75% of Aussie parents say they feel the pressure to be perfect. The Natural Confectionery Co. wanted to relieve this pressure so we crafted a new platform that invited parents to embrace the weird, wild and wonderfully hilarious moments of real life. To launch, I wrote a script that inspired parents to disregard any dirty looks they might get and instead, turn up the volume and enjoy the sweeter things in life.
75% of Aussie parents say they feel the pressure to be perfect. The Natural Confectionery Co. wanted to relieve this pressure so we crafted a new platform that invited parents to embrace the weird, wild and wonderfully hilarious moments of real life. To launch, I wrote a script that inspired parents to disregard any dirty looks they might get and instead, turn up the volume and enjoy the sweeter things in life.