Cadbury Freddo’s
LOOK Outside Guide
The world’s first nature-activated activity book.
As a brand that’s amazed by nature, Freddo made it their mission to inspire the next generation to get off their screens and get outdoors.
Freddo's LOOK Outside Guide is an edutainment booklet printed with UV ink that’s only revealed when exposed to sunlight. So kids had to go outside to complete the frog-themed activities and learn about Freddo’s mission to protect endangered frogs.
As a brand that’s amazed by nature, Freddo made it their mission to inspire the next generation to get off their screens and get outdoors.
Freddo's LOOK Outside Guide is an edutainment booklet printed with UV ink that’s only revealed when exposed to sunlight. So kids had to go outside to complete the frog-themed activities and learn about Freddo’s mission to protect endangered frogs.
Just before I left Ogilvy and flew to London, I was lucky enough to pitch this idea to Mondelez. The client loved the concept but needed to delay the production to match with the ATL campaign.
In 2022 it was produced, and it picked up some awards recently…
The One Show – Shortlist (Print & Promotional)
The Caples Awards – Bronze (Print)
AWARD Awards – Finalist (Health Awareness and Social Responsibility)
CampaignBrief’s The Work – Print Craft, Local Culture & Insight
Real Media Awards – 2023 Winner (Recreation and Leisure)
Agency: Ogilvy