CADBURY FREDDO
Agency
Ogilvy Melbourne
Accolades
The One Show – Shortlist (Print & Promotional)
The Caples Awards – Bronze (Print)
AWARD Awards – Finalist (Health Awareness and Social Responsibility)
CampaignBrief’s The Work – Print Craft, Local Culture & Insight
Real Media Awards – 2023 Winner (Recreation and Leisure)
Agency
Ogilvy Melbourne
Accolades
The One Show – Shortlist (Print & Promotional)
The Caples Awards – Bronze (Print)
AWARD Awards – Finalist (Health Awareness and Social Responsibility)
CampaignBrief’s The Work – Print Craft, Local Culture & Insight
Real Media Awards – 2023 Winner (Recreation and Leisure)
As a brand that’s amazed by nature, Freddo made it their mission to inspire the next generation to get off their screens and get outdoors with the world’s first nature-activated activity book.
Freddo's LOOK Outside Guide is an edutainment booklet printed with UV ink that’s only revealed when exposed to sunlight. So kids had to go outside to complete the frog-themed activities and learn about Freddo’s mission to protect endangered frogs.
Freddo's LOOK Outside Guide is an edutainment booklet printed with UV ink that’s only revealed when exposed to sunlight. So kids had to go outside to complete the frog-themed activities and learn about Freddo’s mission to protect endangered frogs.