Ford needed to launch their new luxurious SUV in a way that highlighted its deluxe features.

So we turned our ad into a relaxing meditation session and let our audience embrace the finer things in life through the power of ASMR.

In contrast to the fast-paced high-volume style of other automative ads, my script focused on helping the audience, take a breath, enjoy a quiet moment, as they took in the subtle yet seductive features of the Ford Endura.

Filled with an immense attention to detail, you can almost feel the plush leather, the masterfully crafted stitching, and the satisfying ‘thud’ of your car door blocking out the chaos of the outside world.