PRESS PLAY WITH DUREX
Agency
Oliver London
Production
Bushbalm
Cannes Lions Award Entry 2026 Pending
The cure to the sex recession. Due to over-stimulation from social media and unrealistic expectations from porn, gen z are having the least sex of any generation. Leading to 47% of them not feeling confident with their bodies (Durex Global Sex Survey).
Durex found a way to help young people disconnect from life by reconnecting to their sensuality.
Durex found a way to help young people disconnect from life by reconnecting to their sensuality.
PRESS PLAY PACKS
Durex creates the ultimate self-pleasure package designed to help you disconnect from the stresses of life and reconnect to your sensuality.
Filled with an ASMR guided masturbation podcast and a genital sheet mask we sent 'Press Play Packs' to creators and invite them to start a movement.
Want better sex? Go touch yourself.
Reconnect with your body as your choice of femme or masc voice whispers sensual instructions to you, triggering an audio sensory meridian response (ASMR), known to increase pleasure and relax your body.
Reconnect with your body as your choice of femme or masc voice whispers sensual instructions to you, triggering an audio sensory meridian response (ASMR), known to increase pleasure and relax your body.