DUREX CONNEX
Agency
Oliver London
Production
Bushbalm
Agency
Oliver London
Production
Bushbalm
These days, everything’s trackable: runs, sleep, even menstrual cycles. For April Fools’, Durex asked: what if tech could tune your s*x life? Introducing Durex Connex—our sex tech device powered by FOREPLAI sexual intelligence, designed to track and optimize your pleasure.
Simply place it on and the device, reads your heart rate, skin temperature, and enjoyment levels to keep partners in sync. Pair the Connex app, where an AI guide offers personalized tips and ideas for all bodies and genders.
Simply place it on and the device, reads your heart rate, skin temperature, and enjoyment levels to keep partners in sync. Pair the Connex app, where an AI guide offers personalized tips and ideas for all bodies and genders.
We went all in. We linked to our official Durex Amazon store to “sell” Connex, which revealed the truth: Connex isn’t real, but our wearables are: condoms, lubricants, and rings. The move sparked a broader conversation about tech in the bedroom and eased people into the amazing offline innovations inside Durex products today.
