AAMI Olympics
The Everyday Arena
When AAMI became the broadcast partner of the Tokyo 2020 Olympic Games, we were given the opportunity to promote their valuable insurance products in a sporty new way.
So we reminded Aussies watching at home that these action-filled moments don’t just happen in the stadium. Sometimes, mishaps of everyday life can swell into accidents of Olympic proportions.
Enter the everyday arena, where a burning sausage is the Olympic Torch, a rogue garden hose is artistic gymnastics and a hammer throw is, well…The Hammer Throw.
On your marks!
Turning the ‘everyday’ into the ‘everyday arena’
“He makes a break for it, clears a hurdle of bikes, and plonks that braising bratwurst into the bin!”
“He’s twisting and twirling…what a pirouette.”
“The nail slips. Now he’s spinning the hammer, round and round. Oh dear, not the telly!”
